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No Paper Pussy

We want women to reduce their toilet paper consumption to become paper-free after a pee.

We are young ladies that want to reduce their waste, but we recognized that a huge part is toilet paper that is just washed down the toilet. Worldwide we use 8,6 pieces per , per day it's 57 pieces, which adds up to 20.000 pieces per year.

First we started by defining a persona (Attention Seeker) and figured out a provocative but brave campaign to call attention to this problem. That's why we created slogans for t-shirts and wrote a rap.
We also invented some practical solutions to pee paper-free at home and in public toilets. Different kinds of bottles to clean yourself and a "multipee towel" afterwards shall be a great help to be no paper pussy!

The next BIG STEP is coming soon...

Submission files

Team members

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