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Changing consumption perception in a positive way through a new and fun social media

Problem: Consumption rate is increasing beyond what is sustainable for the planet.

Why is this? Modern culture, convenience/ease, social status/interaction, and our entire economy counts on consumption.

Buying less is not cool, saving is viewed as stingy and sustainability is definitely not sexy. People don't like being told what to do and be educated to change our ways; especially when it is difficult to do and vague. Our task...to change mainstream perception and make it cool to consume less.

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