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Waterbeat

Don't spill the water of a fountain, you'll break its heart. Use in a proper way and avoid the heart attack.

BY CREATING THIS CONCEPT, WE PLAN TO INCREASE THE USE OF WATER FOUNTAINS IN THE CITY OF MILAN, AND AT THE SAME TIME IMPROVE THE BEHAVIOR OF THE PEOPLE THAT UTILIZE THEM, BY MOTIVATING THEM WITH AN EMOTIONAL APPROACH. THIS IS PLANNED TO IMPACT YOUNGER AND OLDER GENERATIONS, AND FOR THEM TO REFLECT THIS BEHAVIOR IN THEIR DAILY ROUTINES.

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