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Social defibrillator

An action and a platform to prove there is life beyond purchase

Hyperconsumption is killing the planet. Retailers offer consumers abundant choice in terms of product variety, product customisation, payment method, delivery logistics and after sale services. In contrast there is, in the majority of cases, only one mode of consumption available to ‘consumers’ - the exchange of ownership of a new product for a monetary payment. Why?

By performing local high impact events (Defibrillator) that shock consumers and create awareness of alternatives consumption options. You can sign-up in the spot to the platform(Pacemaker) where you can find alternatives "1-click-away".

Team photo: 
Credits and attribution: 

Itziar Pobes
Elena Minguela
Milena Samos
Albert Cañigueral
Martí Cot Ponti


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